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Online Video Ads Finally Find Their NicheThursday, July 3, 2008 @ 8:36AMWhile online video ads have until now been hampered by a lack of standards and the difficulty of putting ads around user-generated content, PBS MediaShift reports that things are starting to change, as media sites like Hulu build sizable audiences with professional content, the IAB releases a set of standards for video ads, and video [...]

Poking Holes In The Long Tail TheoryThursday, July 3, 2008 @ 5:18AMJust because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers. That is the conclusion Harvard Business School associate professor Anita Elberse comes to in a recent article in the Harvard Business Review that [...]

PLYmedia Said To Raise $6 Million From Greylock And ElronWednesday, July 2, 2008 @ 10:49PMWeb video startup PLYmedia recently raised a round of $6 million to $6.5 million, according to a source with knowledge of the deal. The funding has not yet been announced, but the investors are believed to be Greylock and Elron Electronic Industries, an Israeli holding company. (In fact, Elron already disclosed its investment in [...]

Justice Department Steps Up Google, Yahoo ProbeWednesday, July 2, 2008 @ 6:13PMAntitrust regulators will take a closer look at the potential implications of an advertising deal made by Google and Yahoo last month. read more

'Family Guy' Guy Inks Toon Deal to Hook Google Ad ViewersTuesday, July 1, 2008 @ 4:49AMWhat seems to have started as a simple play to create new cartoon content for the Web -- and make money from it -- may in effect usher in a new media distribution model. A Web search engine giant, a highly paid cartoon creator, and a production company are all working together to deliver 50 two-minute episodes of edgy cartoons that will launch in September, according to a published report.