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Online Video Ads Finally Find Their Niche Thursday, July 3, 2008 @ 8:36AMWhile online video ads have until now been hampered by a lack of standards and the difficulty of putting ads around user-generated content, PBS MediaShift reports that things are starting to change, as media sites like Hulu build sizable audiences with professional content, the IAB releases a set of standards for video ads, and video [...]
Poking Holes In The Long Tail Theory Thursday, July 3, 2008 @ 5:18AMJust because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers. That is the conclusion Harvard Business School associate professor Anita Elberse comes to in a recent article in the Harvard Business Review that [...]
PLYmedia Said To Raise $6 Million From Greylock And Elron Wednesday, July 2, 2008 @ 10:49PMWeb video startup PLYmedia recently raised a round of $6 million to $6.5 million, according to a source with knowledge of the deal. The funding has not yet been announced, but the investors are believed to be Greylock and Elron Electronic Industries, an Israeli holding company. (In fact, Elron already disclosed its investment in [...]
Justice Department Steps Up Google, Yahoo Probe Wednesday, July 2, 2008 @ 6:13PMAntitrust regulators will take a closer look at the potential implications of an advertising deal made by Google and Yahoo last month. read more
'Family Guy' Guy Inks Toon Deal to Hook Google Ad Viewers Tuesday, July 1, 2008 @ 4:49AMWhat seems to have started as a simple play to create new cartoon content for the Web -- and make money from it -- may in effect usher in a new media distribution model. A Web search engine giant, a highly paid cartoon creator, and a production company are all working together to deliver 50 two-minute episodes of edgy cartoons that will launch in September, according to a published report.
Google Inks Distribution Deal With 'Family Guy' Creator Tuesday, July 1, 2008 @ 2:45AMGoogle has struck a deal to help finance and distribute on the Internet an animated series from Seth MacFarlane, creator of "The Family Guy" television series.
Google goes after video, forgets about YouTube Tuesday, July 1, 2008 @ 12:59AMGoogle is getting in on the "Family Guy" craze, but Don Reisinger doesn't think it's the best idea. Should YouTube play a part in this deal?
AOL to developers: We'll guarantee revenue if you use Platform-A Monday, June 30, 2008 @ 10:59PMIn an appeal to application developers on Facebook and Bebo, the company's Platform-A wing will offer a flat fee for every three unique visitors who view their ads.
Don't Let Machines Write Your Keyword Lists Monday, June 30, 2008 @ 7:19PM As anyone who has seen the Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on the table and flush money down the toilet. The reason is simple: language is really hard. The best language software in the world, Google's, is ...
Google As Broadcaster In McFarlane Deal Monday, June 30, 2008 @ 6:13PM'Family Guy' creator Seth McFarlane inked a big deal with Google to distribute an animated series across Google's AdSense network. read more
Google taps 'Family Guy' guy for Web series Monday, June 30, 2008 @ 7:29AMFamily Guy creator Seth MacFarlane plans to create an original animated series for Google that will be distributed on the AdSense advertising system, according to The New York Times.
Product Rater RateItAll Gets First Round Thursday, June 26, 2008 @ 2:33AMRateItAll, a company whose platform provides online consumer ratings of products, has raised an unspecified first round. Investors include various funds and individuals including Accelerator Ventures, JAIC America, Pacific I&T Ventures, and Eric Di Benedetto. The service allows users to come up with their own ratings list that can be published on any site, like a social networking page or a ...
Ballmer: Running Microsoft 'Til 2017, and They're Going "Up, Baby, Up, Up, Up, Up, Up!" [Bill Gates Retirement Party] Tuesday, June 24, 2008 @ 4:21AMFinancial Times has probably the most in-depth Steve Ballmer interview in a while for Bill Gates' retirement party. A lot of it is spent on his obsession with search. But there are some savory...
Search Biz: Fear On Madison Avenue, Google Now A "Froe," Microsoft's Avenue A Says GooHoo "Good News For Advertisers" ... Monday, June 23, 2008 @ 10:04PM In a bit of irony, Microsoft-owned Avenue A/Razorfish's search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact "is going to be good news for advertisers." Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could result in higher prices for advertisers. Click to continue reading... ...
Microsoft believes Google is a one hit wonder Sunday, June 22, 2008 @ 5:13PMSteve Ballmer of Mircrosoft talks about the fight with Google and lays out the company's plans for the future of search.
Will Ozzie Era at Microsoft Signal a Revolution? Saturday, June 21, 2008 @ 10:15PMIf Bill Gates leaving Microsoft is the end of an era, then Ray Ozzie's ascension is the beginning of a revolution.
Sponsorship: Monetization’s Dark Horse Saturday, June 21, 2008 @ 7:59AMSteven Hodson is the cranky old fart as well as respected Web 2.0 and social media pundit behind WinExtra.com. His guest post today is a continuation of a short series of articles that examine alternatives for the very advertising-dependent world of Web 2.0 and social networks. The series began with Steven’s opinions on the donation [...]
Google envy is alive and well in Redmond Saturday, June 21, 2008 @ 5:29AMThought he had grown out of it? No way. Microsoft CEO Steve Ballmer's new mantra: "My gestalt is stronger than your gestalt."
Citi’s Mahaney: If Google Wants To Stay On Top, It Needs To Ramp Up Its Display Ad Revenues Saturday, June 21, 2008 @ 4:03AMA decade ago, the leading Internet companies were AOL, Amazon, eBay, and Yahoo. With the exception of Amazon, which is experiencing a renewal as it embraces digital distribution and cloud computing, they all fell by the wayside because they failed to adapt to a major market transition. For AOL, it was the transition to [...]
How Pierre Omidyar and Wellington Partners invested $6 million in Seesmic Saturday, June 21, 2008 @ 12:54AMToutes mes excuses je n'ai pas encore eu le temps de traduire en francais mais vous pouvez lire l'analyse de Philippe Crouzillacq en attendant! I am answering questions in video in this post using our new video player, you can...
Yahoo! says 'no' to Microsoft and 'yes' to Google Friday, June 13, 2008 @ 6:24PMSo, it's finally over, for now at least. Yahoo! has rejected Microsoft's advances in a deal that would have brought some serious competition to Google in the search engine world.
Facebook No Longer The Second Largest Social Network Friday, June 13, 2008 @ 11:49AMIt was sort of inevitable given Facebook’s monster growth over the last few years, but April 2008 was the milestone: Facebook officially caught up to MySpace in terms of unique monthly worldwide visitors, according to data released by Comscore and shown above. Both services are attracting around 115 million people to their respective sites each [...]
Google's Joe Kraus on How to Make the Web More Social Thursday, June 12, 2008 @ 3:44AMJoe Kraus, director of product management at Google, believes every killer app on the web -- instant messaging, e-mail, blogging, photo-sharing -- has succeeded because it helps people connect with one another. For Kraus, this means the Internet has an inherently social character, but it can be enhanced further. Wharton legal studies professor Kevin Werbach spoke with Kraus recently about the ...
AOL Radio Relaunches, Now Powered By CBS: Going After Local Ads Wednesday, June 11, 2008 @ 12:19AMEven on the Web, radio is local. People still tune into their favorite college or hometown radio station from hundreds of miles away. Today’s relaunch of AOL Radio (in beta) embraces that aspect of radio in many ways. First and foremost is its partnership with CBS Radio, which is replacing XM Satellite [...]
YouTube Monetization: Let Users Sell Ads Monday, June 9, 2008 @ 11:37PM Partner Program not working out? NewTeeVee reports that YouTube will begin allowing content creators to sell their own ads, with the Google-owned video property taking a cut. The YouTube Partner Program, which gives top producers on the site a slice of ad revenue, opened to all last December. Now, at least one major content creator -- Revision3 -- is already handling some of their own ad ...
Thwarting Content Theft Monday, June 9, 2008 @ 8:03PMNot long ago I found several complete articles I wrote online on someone else s web site. We didn t grant permission to republish those articles. If you ve experienced the same problem with your original work you ll want to keep reading. Content theft is no minor issue.... See how easy remote support can be. Try WebEx free! Deliver Support More Efficiently. Remotely Control Applications. Leap ...
5 Perfect "Spare-Time" Online Businesses Friday, June 6, 2008 @ 9:57AMIt doesn't take much time or effort to start moonlighting on the internet.
Ad Network Strives To Make Coupons More Meaningful Wednesday, June 4, 2008 @ 12:21PMWhile most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.
Sony Set To Open Up To In-Game Advertisers Wednesday, June 4, 2008 @ 11:52AMVideogames will get more ads as the market for in-game advertising expands.
Is Google AdSense Safe on a Government Website? Wednesday, May 28, 2008 @ 9:18PM Let's say you hosted a government website with over 1 million visitors monthly. You'd probably want to monetize it. What about considering Google AdSense? It's a possibility; the contextual ads are likely to be well-targeted. Thousands of websites employ Google AdSense to make some money off their content, so it's not unheard of to try this in the government sector. The question, though, is ...
Google App Engine offers 500MB free storage Wednesday, May 28, 2008 @ 5:49PM Search engine release price structure Google has announced that it will not charge for storage under 500MB on its App Engine service, which is part of its web hosting package.
Google sets pricing for app hosting service Wednesday, May 28, 2008 @ 6:00AM Google is announcing pricing for its App Engine service for Web application hosting Wednesday, maintaining a free tier, then charging for storage of more than 500MB of data.
30 Days, 30 Ways to Save: Making your on-line hours earn money Wednesday, May 28, 2008 @ 2:02AM
Google Says You Can't Buy The Top Ad Spot Tuesday, May 27, 2008 @ 7:48PM Wealthy businesses and smaller operations all compete fairly when it comes to testing ad quality, and thus a placement at the top isn't a divine right for anyone. read more
Komando's Q&A: Skip digital camera binoculars Friday, May 23, 2008 @ 4:10AMQuestion: I'm looking into digital camera binoculars. I'm an avid photographer and bird-watcher. These binoculars sound interesting. But I'm worried about photo quality. What's your opinion?
Is Microsoft trying to pull an 'IE' on Google's product search? Thursday, May 22, 2008 @ 11:55PMApparently Microsoft is fine with not earning any money at all in a lucrative market where it finds itself no better than second place, and where its competitor has a dominant stake, if Microsoft can gain a foothold. Sound familiar?
Hey Microsoft: Bribing Searchers Is Fine; Frustrating Them Is Not! Thursday, May 22, 2008 @ 2:10AM I've got no problem if Microsoft wants to "bribe" searchers to use its search engine. Even Google has done the same . But the Live Search Cashback program rolled out today seems a pretty inept way to do it, far more likely to disappoint and frustrate than woo searchers. Click to continue reading...
Semantic Search With Powerset: Transforming Publications Through Semantic Search Technology Sunday, May 18, 2008 @ 1:10AM A new search and "discovery" engine has been recently unveiled and made accessible to everyone online. The new search engine called Powerset , promises to improve the entire search process by allowing you, the user, to express your search queries via keywords, phrases, or simple questions. On the search results page, Powerset provides search results while also aggregating information from ...
Why Would Anyone Leave Google? Thursday, May 15, 2008 @ 8:28AMIt's hard to believe that workers would leave Google, yet many have in recent months. What gives?... We Love Virtual Appliances SpamTitan for VMware 99% Spam Detection, Kaspersky AV, Anti Phishing,30 Free Evaluation,Download Now
Opt-Intelligence® Launches Self-Service Platform for Opt-In Advertising Thursday, May 15, 2008 @ 12:05AM Opt-Intelligence Inc., a leader in the online lead generation advertising space, today announced the launch of LeadServe® - the first self-service platform ever that allow advertisers to submit highly-targeted opt-in offers which publishers display and generate exclusive opt-in leads for.
Black Hat SEO Lessons: Indirect Promotion Monday, May 12, 2008 @ 1:09PMI’ve always said that instead of getting angry with black hat SEOs, we should learn from them. Working and often succeeding in really competitive verticals, these people are just forced to be creative. We’ve had a number of discussions recently on how black-hats take advantage of trusted domains to promote their websites. Here is a quick [...]
Daily Search Forum Recap: May 9, 2008 Saturday, May 10, 2008 @ 4:08AM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Weekly Search Buzz Roundup: Microsoft and Yahoo Break Up, SEO Debate Back, & Dinner with Barry Friday, May 9, 2008 @ 10:08PM Dear all, it is raining and icky outside, so today's a good day for a buzz roundup. Enjoy. ;) Landing Page Load Time: Check Your Google AdWords Quality Score now factors in your landing page load time . If you have a fast landing page, you'll get a great score. In other words, get good hosting! Google Adwords Enforces Display URL It only took a few months since Google wanted to ...
Getting Married: How To Change Your Google AdSense Payee Name Friday, May 9, 2008 @ 6:38PM First, congrats on your wedding - I like to personally wish you both a long happy life together. Now, let's get down to the money... You make a lot of money with Google AdSense. But now that you are married and you are taking on your spouse's name, you want to get the checks made out to your new last name. How do you go about changing your name on Google AdSense, so that you and your new ...
Confessions of an online journalism tool Friday, May 9, 2008 @ 4:09AMQ&A: Guest writer W00tBloggyBlogg sat down with OJR's departing staffer Noah Barron to chat about tips and tricks for online journalism success.
The Big List Of Major B2B Search Engines Thursday, May 8, 2008 @ 12:30AM Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical ...
SearchDay: Conducting a Redirect Audit on Your Web Site Wednesday, May 7, 2008 @ 4:31AMToday's search engine marketing news and opinion: Conducting a Redirect Audit on Your Web Site; CEO Tells Wall St. Why He Invests in SEO; Convincing the Executive Team to Invest in SEO; and more.
Daily Search Forum Recap: May 6, 2008 Wednesday, May 7, 2008 @ 4:21AM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
AdSense For Search, Custom Search Come Together Wednesday, May 7, 2008 @ 2:58AM The opportunity to improve a site's search experience should never be passed up. The opportunity to make money should be absolutely lunged at. So since the development should create both, site owners are almost guaranteed to be happy that AdSense for Search is now powered by Custom Search. read more
Under pressure, Yang still open to higher Microsoft bid Wednesday, May 7, 2008 @ 12:56AM Facing shareholder ire and a plunging stock price , Yahoo CEO Jerry Yang said Yahoo board members would still sell the company to Microsoft or another suitor if the price is right. According to Bloomberg, Yang said late Monday that Yahoo would be open to a sale as long as the company is not "undervalued" by any potential bidders. [ For the complete saga of Microsoft's unsuccessful ...