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Daily Search Forum Recap: July 3, 2008 Friday, July 4, 2008 @ 4:37AM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
DoJ investigates Yahoo Google deal Thursday, July 3, 2008 @ 10:15PMThe US Department of Justice has launched an antitrust investigation into the advertising deal announced by Yahoo and Google in June..
How Do You Define an MFA (Made for AdSense Site)? Thursday, July 3, 2008 @ 7:21PM A WebmasterWorld thread has discussion around the various classifications of an MFA site (made for AdSense). The question is, what is the true definition of such a site? Is there a gray area or is it black and white? One member classifies three types of sites running AdSense: A site that has content that consists only of ads. A site that has substandard content, and lots of ads. A ...
Google, McFarlane Forge Deal Thursday, July 3, 2008 @ 7:09AMWorking with Google, MacFarlane will create an animated Web-based animated series: There will be 50 Webisodes, each two minutes in length.
Google, MacFarlane Forge Deal Wednesday, July 2, 2008 @ 10:54PMWill create 50 animated Webisodes, each two minutes in length
The Pros & Cons of Google AdSense's Allowed Sites Feature Wednesday, July 2, 2008 @ 7:07PM A WebmasterWorld thread discusses the pros and cons of using Google's allowed sites feature in AdSense. In short, the Allowed Sites feature is a tool to tell Google, where you want your ads to show. For example, if someone steals your content and takes your ads with your content, they are in a sense, showing your ads. You can specify to Google, I only want my ads to display on specific ...
Google teams with 'Family Guy' creator for online clips Wednesday, July 2, 2008 @ 4:15PMGoogle Inc., the biggest seller of Internet advertising in the U.S., will distribute a series of animated clips made by the creator of ‘‘Family Guy’’ and ‘‘American Dad.’’
Contextual Advertising Misfires Hit Presidential Campaigns Wednesday, July 2, 2008 @ 6:59AMContextual advertising, which aims to deliver ads based on the content of a web page, is big business. And as part of their online marketing strategies, politicians have been buying up ads across the major contextual ad networks like Google AdSense and Yahoo Publisher Network. But much like the example of contextual advertising [...]
Business in Brief Wednesday, July 2, 2008 @ 5:33AMHadera events hall Ginat Hadekalim, along with its owners and managers, were convicted by the Haifa Magistrate's Court yesterday of causing water pollution by dumping sewage and disposing waste into the Hadera River between 2001 and 2004. Magistrate's Court Judge Daniel Fisch described the violation as a case of "gross open pollution next to a water source."
Google Retires the Adsense Referrals Program, to Make Way for GAN Tuesday, July 1, 2008 @ 8:30AMExpectedly, now that Google has relaunched DoubleClick’s Performics ad affiliate network as the new Google Affiliate Network, there’s no point in maintaining the Adsense Referrals Program anymore. So, Google Adsense has just sent an official email to (I suppose) all Adsense members informing us that Google is retiring the Adsense Referrals Program starting the last [...]
Has Google Changed the Ad Network Landscape — Again? Tuesday, July 1, 2008 @ 7:44AMLast night Google announced that they would be distributing webisodes from Family Guy creator Seth MacFarlane via their AdSense publisher network, but as a news item it didn’t strike a particular chord with me at the time. Then I read a post this morning by Eric Berlin over at Online Media Cultist. As I read Eric’s [...]
Google and Creator of ‘Family Guy’ Strike a Deal Tuesday, July 1, 2008 @ 7:36AM Google will syndicate a new animation series using its AdSense advertising system to Web sites that are predetermined to be gathering spots for the show’s target audience.
Family Guy creator's sellout to Google almost complete Tuesday, July 1, 2008 @ 4:24AM Two minute clips served with your ads Google is revealing new details on the recruitment of Family Guy creator Seth MacFarlane to attract prime-time television advertising dollars to web-only video content.…
Family Guy Creator Leads TV's Migration To Internet Tuesday, July 1, 2008 @ 3:54AM In a move that should send "cold chills down the necks of broadcast network executives," Google will unveil this fall an Internet-only animation show from Family Guy creator Seth MacFarlane.
This Reminds Me of the Time I Forgot to Optimize My Adword Campaign Tuesday, July 1, 2008 @ 2:09AM We feel that we have recreated the mass media." That's how Google's Kim Malone Scott, in a moment of Zuckerbergian modesty, described the company's video syndication service that will debut this fall and, shortly thereafter, transform online content distribution.
Grou.ps Pulls In $1.1 Million, Opens Up Code To Take On Ning Monday, June 30, 2008 @ 3:48AMGrou.ps, a startup based in San Francisco, has secured a $1.1 Million Series A financing round in a deal led by Golden Horn Ventures. Grou.ps will also now be open-sourcing a restricted version of its code, with a view to spreading its collaboration tools. This move is based around the idea of commoditizing the [...]
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Toasting a Favorite Source Saturday, June 28, 2008 @ 12:01AMBill Gates will still serve to inspire; Proximic looks at Google’s gold....
Google Tests Using Your Search Data to Tailor Ads to You Friday, June 27, 2008 @ 3:37AMGoogle’s massive reservoir of data about online behavior, gathered by tracking hundreds of millions of computers, is like the Arctic National Wildlife Refuge. It is a resource that might or might not be exploited safely, and there certainly should be a robust debate before the drilling starts.
Reader asks Valleywag about company t-shirt etiquette [Silicon Valley Users Guide] Thursday, June 26, 2008 @ 2:06AMAn old joke about San Francisco's economy is that half the people are in the business of selling t-shirts to the other half. Any Valley denizen quickly accumulates a wide assortment of corporate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Mixx Wants You to Build a Community Thursday, June 26, 2008 @ 12:34AM Social news site Mixx introduced a new feature today : Mixx Communities. Mixx always had a strong emphasis on 'groups,' but the Mixx Communities take this to a different level by offering a higher degree of customizability and a stronger emphasis on communication between group members. There has been a recent trend of allowing groups of users to take greater control over their experiences ...
Mixx Launches New Platform Feature: Mixx Communities Wednesday, June 25, 2008 @ 8:00PM MCLEAN, Va.----Today, Mixx , a branded social news site, announced the launch of Mixx Communities http://www.mixx.com/groups/create_your_niche, a new product feature that enables individuals or organizations to efficiently establish custom, niche social media sites using the Mixx platform, related tools and functionality.
Improve AdSense Performance: Step-by-Step Video Guide From The AdSense Team Wednesday, June 25, 2008 @ 6:01PM" I want to improve my AdSense performance, but I don\'t know how to get started! " The Google Australian AdSense team has just put together an 11-minute introductory tutorial for anyone who is approaching AdSense optimization for the first time. The video provides some very basic concepts and suggest simple strategic approaches to general AdSense optimization that, as far as I can tell, are ...
Create An Online Interactive Multimedia Magazine From Any Document With Calameo Wednesday, June 25, 2008 @ 12:01AM If you want to create a slick, highly visual, interactive magazine to publish and distribute online, Calameo , has recently launched a web-based service that allows one-click conversion of all most popular document formats into highly customizable and very attractive full-screen flip-page magazines. So, whether you have a PDF file a .doc report or an OpenOffice presentation you can easily ...
Google Ad Planner Launches, Offers Site Demographic Profiles Tuesday, June 24, 2008 @ 10:04PM Google has launched Google Ad Planner as an invite-only beta. It's designed to allow advertisers to identify sites with demographics they're interested in -- even sites that aren't part of Google's advertising network. Click to continue reading...
Google’s new tool to oust competitors from online advertising Tuesday, June 24, 2008 @ 5:45PMInternet giant Google plans to reveal the new measurement tool which may boost Google’s development of the Internet usage market. The new service known as GOOG is aimed to help advertisers choose their preferences in online ad placement. The new tool is said to be unveiled June 24.
PermissionTV Launches Platform Developer Kit, Interactive Video Branding Monday, June 23, 2008 @ 7:44PMOnline video platform PermissionTV has just released its Platform Developer Kit. With a recent $9 million round of funding, PermissionTV is expanding on its platform offering by providing a series of APIs that site publishers can use to enhance their video experience for their own backend and that of their content creators as well. [...]
Lawmakers Express Concern Over Yahoo-Google Deal Friday, June 20, 2008 @ 10:45PMFollowing months of fending off a Microsoft takeover, Yahoo announced last week that they had entered into a non-exclusive advertising agreement with Google. Much in the same way many were concerned about a Yahoo-Microsoft merger, there are already those skeptical of a Yahoo-Google arrangement, including some pretty prominent lawmakers. Rep. Joe Barton (R-TX), the ranking [...]
Yang Yahoos Washington Friday, June 20, 2008 @ 9:47PMSeeking to assure Congress on an advertising deal with Google, Yang stumps the Hill....
Top Lawmaker Skeptical of Yahoo-Google Deal Friday, June 20, 2008 @ 4:16AMA top House Republican on Thursday penned a letter to Yahoo CEO Jerry Yang expressing concern about the Internet company's recently announced ad deal with Google.
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Domain Kiting, PPC Abuse Dropping In Tandem Thursday, June 19, 2008 @ 11:44PMThrough a subtle change in policy for displaying AdSense on domains, Google managed to reduce the impact of domain kiting and pay per clicks associated with misused brand names. read more
UK public finances hit record deficit in May Thursday, June 19, 2008 @ 7:28PMBritain's public finances struck a record deficit of £11 billion sterling in May compared with a year earlier, official data shows today. The Office for National Statistics said the data compared with a deficit of £6.3 billion in May, 2007. In April the UK government recorded a surplus of £921m.
New boss at Irish Distillers Pernod Ricard Thursday, June 19, 2008 @ 5:58PMIrish Distillers Pernod Ricard has appointed Alexandre Ricard as Chairman and CEO of the company. Paul Duffy, who currently holds the positions, has been named as Chairman and CEO of Pernod Ricard USA. Both men will take up their new roles in July.
Barton Targets Google-Yahoo Partnership Thursday, June 19, 2008 @ 3:52AMA powerful Republican congressman is concerned about media consolidation and is looking for some answers.
Long Tail Ad Network Makes Sense for Technorati Wednesday, June 18, 2008 @ 1:23AM Last week, when we heard that Technorati had raised another $7.5 million, bringing their total raised to $30 million, we asked you what blog search engine you use. 41% of you answered Technorati, but it was clear that Google Blog Search has cut into Technorati's marketshare, and some commenters said that they didn't have a need for a dedicated blog search -- Google worked just fine. This ...
Dominant Online Firm Agreement Could Implicate Antitrust Concerns Wednesday, June 18, 2008 @ 12:35AM The Washington Legal Foundation (WLF) today noted that antitrust regulators are likely to intensify their scrutiny of strategic arrangements or other business agreements which involve online commerce, particularly those which involve firms holding dominant market shares.
Proximic Opens Google Killing Ad Platform Tuesday, June 17, 2008 @ 9:49PMAd platform startup eschews keywords for pattern matching as it seeks to challenge Google's online ad platform....
Technorati Launches Blog Ad Network, Technorati Media Tuesday, June 17, 2008 @ 4:04PMBlog-focused advertising networks are all the rage right now, with both Federated Media and Glam pulling down big valuation financing rounds in the last few months based on very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as well. As we predicted, Technorati now joins them with the launch [...]
Proximic's Mission: Ad Networks, Open For All Tuesday, June 17, 2008 @ 11:30AMWith business deals in place, small startup with a lofty mission now looks to monetize the "long tail."
Proximic's Mission: Ad Networks, Open for All Tuesday, June 17, 2008 @ 11:30AMWith business deals in place, small startup with a lofty mission now looks to monetize the "long tail."
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Corporate Behemoth Keeps Ripping "Real" Monday, June 16, 2008 @ 11:18PMSlashdot contributor Bennett Haselton has written in with a tale of media rippers and corporate giants "In 2001 RealNetworks sued and blocked Streambox from distributing the Ripper, a program that let users rip and save RealAudio and RealVideo streams even if the stream contained a proprietary "do not copy" flag. Then one year ago this month, RealNetworks caused a stir by releasing a beta of ...
Silicon Valley Launch: A Visit To Tech's Bleeding Edge Monday, June 16, 2008 @ 8:00PM InformationWeek - Entrepreneurs at Silicon Valley Launch get to pitch an audience full of venture capitalists and talent scouts from companies such as IBM, Oracle, Sun Microsystems, HP, and Microsoft.
Yahoo & Google Partnership Includes Instant Messenger : Possible Social Networking? Monday, June 16, 2008 @ 7:51PM“In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services, bringing easier and broader communication to users.” This sentence was probably the most overlooked part of the Yahoo & Google press announcement which was sent out last week as the two Internet giants formed a partnership based upon monetizing Yahoo with [...]
Avnet extends Horizon takeover deadline Monday, June 16, 2008 @ 2:43PMUS computer products and technology services company Avnet has extended the date for Horizon shareholders to accept its takeover offer. The deal has been agreed to by almost 81% of Horizon shareholders and the deadline has been extended to June 30.
S&P Picks and Pans: Yahoo, Google, Anheuser-Busch, Molson Coors, RIM Saturday, June 14, 2008 @ 2:11AMAnalysts' opinions on stocks in the news Friday
Yahoo execs provide more details on Google deal Saturday, June 14, 2008 @ 1:25AMThe headend of Yahoo's search results, come this October, will probably continue to look the way Yahoo always intended it would. It's the tail that will change, in a deal where Google has apparently been offered the tail first.
Microsoft's Anti-Google Survival Guide Friday, June 13, 2008 @ 10:18PMMr. Softy can't take the Google-Yahoo! deal lying down.
Senate to Review Google/Yahoo Ad Venture Friday, June 13, 2008 @ 9:22PMThe advertising partnership between Internet-search giants Google and Yahoo will get a once-over from Congress.